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Monument Four
About
Field Notes
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About
Field Notes
Contact
Why It Takes a Generation to Undo Bad Corporate Habits
Go-To-Market Thinking Fred Antoine 5/26/25 Go-To-Market Thinking Fred Antoine 5/26/25

Why It Takes a Generation to Undo Bad Corporate Habits

Outdated habits don’t fade—they get inherited. Brands that win are the ones willing to rethink how they work, communicate, and grow.

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