FRED ANTOINE

A man with dark skin, facial hair, and short curly hair, dressed in a suit with a white collared shirt, smiling softly against a plain light background.

Founder and CEO

Fred brings over a decade of experience leading strategy, sales, and marketing across sectors. His background spans tech, finance, healthcare, public service, higher ed, and the creative industries. Before founding Monument Four, he held consulting roles at Slalom and Mphasis, and helped lead brand and marketing strategy at Mad*Pow, a design-forward agency later acquired by BORN Group and Tech Mahindra.

Fred has led strategy for brands such as William Blair, Stifel Financial, Hospital for Special Surgery, United Healthcare, and the New York City Metropolitan Transportation Authority, as well as early brand development and revenue strategy for creator-led and founder-led brands.

His approach blends insight with action. He helps brands shape how they show up, how they go to market, and how they build for what’s next. Clients trust him to bring focus, ask sharper questions, and create the kind of structure that turns momentum into measurable progress.