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Brand Strategy
Identity & Messaging
Go-To-Market Design
Sales Activation
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About
Field Notes
Contact
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Brand Strategy
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Explore our Services
Brand Strategy, Identity & Messaging, Go-To-Market Design, Sales Activation Fred Antoine 11/19/25 Brand Strategy, Identity & Messaging, Go-To-Market Design, Sales Activation Fred Antoine 11/19/25

Explore our Services

See how Monument Four helps brands sharpen their story and connect with the audiences that matter.

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What to Post When You’re the Whole Marketing Team
Go-To-Market Design Fred Antoine 11/18/25 Go-To-Market Design Fred Antoine 11/18/25

What to Post When You’re the Whole Marketing Team

A practical social media guide for small teams building momentum without a full marketing department.

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What AEO Means for Brands That Want to Stay Discoverable
Brand Strategy Fred Antoine 9/28/25 Brand Strategy Fred Antoine 9/28/25

What AEO Means for Brands That Want to Stay Discoverable

AI is less likely to include you in its answers. Not because your product isn’t good, but because your brand did not show up in a way models can trust and reference.

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Why It Takes a Generation to Undo Bad Corporate Habits
Go-To-Market Design Fred Antoine 5/26/25 Go-To-Market Design Fred Antoine 5/26/25

Why It Takes a Generation to Undo Bad Corporate Habits

Outdated habits don’t fade; they get inherited. Brands that win are the ones willing to rethink how they work, communicate, and grow.

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