Industry: Wellness and Fitness Services

Brand Strategy
Identity & Messaging
Go-To-Market

Whole In One Health

Building a smarter personal health platform with the right strategic foundation

Whole In One Health is rethinking how women in midlife access care, manage health data, and take control of their wellbeing. The brand needed sharper positioning, a clear audience strategy, and investor materials that could open the right doors.

Challenge

The founder came in with momentum. An early product was already in the market, but the broader platform needed structure. It was time to focus the offer, define the audience, and shape a message that would resonate with investors and partners.

Approach

Monument Four served as a strategic advisor, helping to clarify the brand narrative, define its target user, and guide the creation of the initial investor pitch. We worked closely to refine positioning, align creative direction, and bring cohesion to the go-to-market story across product, brand, and business model.

Outcome

Whole In One Health launched its platform with a stronger story, a clearer audience, and a tighter go-to-market foundation. With the right strategy in place, the brand is now positioned to scale with confidence.

Slide with title 'AI-Powered Personal Health Hub' from Whole in One Health presentation by Britt Massei, Founder & CEO.
A woman with curly hair in a white shirt standing next to a digital presentation slide about a personal health hub that empowers people to live healthier lives.
Slide presentation titled "SEAMLESS CONNECTIVITY to Providers & Researchers" with bullet points about data accuracy, patient data, participant data, and recruitment, overlaid on a digital background with medical technology graphics.